Pay per conversation.
Not per seat, not per hour, not per lead you cannot audit. You pay for completed conversations with real buyers.
Cold Calling For You charges $100 per completed conversation. A 30-day paid pilot is $5,000 for roughly 50 conversations; a standard engagement is $10,000 for roughly 100. Every call is recorded and transcribed, and you review the transcripts before you are invoiced.
The number, before you ask for it.
A pilot is $5,000 for the month. A standard engagement is $10,000. Both are month to month, both cancel any time, and your rate is set against your own unit economics on the 30-minute call.
What counts as a completed conversation.
A live, two-way phone conversation with someone in your market where a substantive exchange happens and a clear outcome is recorded. This list is agreed in writing before the first dial, and it is the only thing an invoice is measured against.
Billable
A real conversation happened and it ended somewhere
- Meeting scheduled. The prospect agreed to a meeting or a demo.
- Activated lead. Genuine interest and a clear next step, short of a booked meeting.
- Not now. A real conversation where the timing is wrong, with a defined window to call back.
- Nurture. Engaged, and a plausible fit on a longer horizon.
- Not interested. Heard the offer and declined. At least a minute, with a clear outcome.
- Referred outward. Reached someone relevant who pointed to the actual decision-maker.
- Meeting rescheduled. Reached a prospect who no-showed or moved, and set a new time.
Not billable
Still dialed, still logged, still reported. Never billed
- No answer, voicemail, or a bad number. Nobody picked up, so nothing happened.
- Gatekeeper. Reached the front desk and never got through to the contact.
- No longer with the company. The record is stale. I fix the list on my time.
- Outside the ICP. Someone I should not have been calling in the first place.
- Not the intended contact. A live person at the account who turns out to be the wrong one.
- Confirming a meeting already booked. That is admin, not prospecting.
- Any connect that did not complete. Cut short, bad data, needs a callback, or a do-not-call request.
There is also a cap. No more than three billable conversations are counted for any single prospect across the whole engagement. If a genuinely interested buyer needs a fourth and a fifth call, those still happen, they are still recorded, and they are still reported to you. They are not billed. The model is designed so that working an account harder cannot become a way to run up an invoice.
Conversations are guaranteed. However long they take.
Dialing continues at no additional charge until every conversation you paid for has been delivered: a real conversation with a decision-maker who matches the ICP I defined with you in writing. If a month runs long, that is my problem, not a line on your invoice. You are never invoiced for a gap.
What is not guaranteed is the number of meetings, and I will not pretend otherwise. Roughly 10% of conversations convert. If yours run well below that, the transcripts will show whether it is the offer, the list, or the market, and you will know inside thirty days rather than two quarters. Everything the engagement includes is listed here. The track record behind that number is here.
Whether $100 is expensive depends on you.
Follow one invoice through to what it produces. These are example figures. The only ones that matter are yours, and I run those with you on the call.
Example unit economics. $1,000 spent, $10,080 back. I run yours on the 30-minute call, and if outbound cannot pay for itself in your business, that is what you will hear.
FAQs
AWhy bill per conversation instead of per meeting?+−
BHow do I verify a conversation before I pay for it?+−
CIs there a contract or a minimum term?+−
DWhat happens if you do not deliver the conversations I paid for?+−
ECan the pricing be structured differently?+−
FIs $100 per conversation expensive?+−
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