The ICP, in writing
Who counts as a decision-maker and what counts as a completed conversation, agreed and signed before the first dial. Everything downstream is measured against this document.
Cold calling services for B2B and SaaS.
We build the list, write the script, and run the dials. You get every conversation, recorded.
Cold Calling For You is an outsourced cold calling service for B2B services and SaaS companies. It defines the ICP in writing, builds and verifies the list, writes the script and objection map, runs live dials from one US operator, and records every call. Every engagement is sized on a discovery call, working back from your revenue goal to the completed conversations it takes.
Six things you get, every month.
There is no tier where you get less of this. The only variable in a CCFY engagement is how many conversations you buy.
The list
Contacts sourced, verified, and scrubbed against your exclusion list. You see the list before anyone on it gets called, and bad numbers come out as we find them.
The script and objection map
A talk track written from your offer, then rewritten against what the market actually says back in the first week of live dials. Objections get mapped as they show up, not guessed at in advance.
The dials
Live phone calls to decision-makers in your market, made from the United States. No AI voice agents, no offshore floor, no seat rented to you by the hour.
Recordings and dispositioned records
Every call recorded, transcribed, and tagged against the criteria set on day zero. That includes every no: who said it, why, and when it is worth calling them back.
Reporting and handoff
Booked meetings, connect rates, conversation-to-meeting rate, and a plain account of what the market said about your offer. Month to month from the first handoff onward.
Cold calling does not work for everyone.
It is cheaper for both of us to find that out here than on the call. If you are on the right-hand side of this, say so and we will tell you what would work instead.
Worth a call
The math holds and the phone is the fastest way to test it
- B2B services or software, selling to other businesses
- Average contract value around $8k or higher, with a healthy gross margin and a customer who stays more than a year
- 11 to 200 employees. Founder-led, or a small revenue team with few dedicated callers
- Pipeline currently arrives through referrals and word of mouth, and next quarter is a guess
- You have tried outbound before: a rep who never ramped, or an agency that sent leads you could not audit
Not a fit
We will say so on the call rather than take the money
- B2C, e-commerce, or retail. Wrong buyer, wrong channel
- Sub-$3k contracts on one-time transactions. The unit economics break and outbound cannot pay for itself
- 500+ employees with a full SDR team already in the building
- Project-based custom development shops. No clean recurring lifetime value to plan against
- Anyone who needs a full quarter of pipeline guaranteed in month one. We guarantee a floor, not a forecast
What you keep
Cancel in month two and you still own the whole machine.
The list, the script, the objection map, the recordings, the transcripts, the dispositioned records, and every logged no with the date it is worth calling back. All of it is yours from the day it exists, and it leaves with you.
That is the point of running a pilot instead of signing an annual contract. In thirty days you either have pipeline, or you have proof that the offer or the list needs work, and it took a month to learn it. Either answer is worth more than another quarter of guessing. If the answer is yes and you would rather run it in-house from there, take the playbook and go.
Month to month. Cancel any time. How we size an engagement is here, in full, including what does not count as a conversation.
FAQs
AWhat does cold calling as a service cost?+−
It depends on how many conversations your revenue goal takes, so there is no rate card. On the 30-minute discovery call we start from your revenue goal and work back through your deal size, close rate, and show rate to the qualified meetings and completed conversations it takes, and the engagement is sized to that number. If the math does not work for outbound, we tell you on the call. The full method is on the how we scope page.
BHow quickly can you start calling?+−
The ICP and the definition of a completed conversation are agreed in writing on day zero. The list is built and verified across days one to three. The script is on the board by day four. Live dials run from week one, and the first handoff lands at day thirty.
CDo you use AI voice agents or offshore call centres?+−
No. Every dial is a live call made from the United States. Quality is the whole product, which is why every call is recorded and you can hear any of them.
DWhich industries do you call into?+−
B2B SaaS, IT services and MSPs, professional services and consulting, recruiting and staffing, marketing agencies, healthcare technology and revenue cycle, and manufacturing or industrial automation software. The common factor is not the vertical, it is the unit economics. If a customer is worth enough over their life, the phone works.
ECan you guarantee a number of meetings?+−
Yes, a floor: at least four booked meetings in every 30-day engagement, with decision-makers who match the ICP we agreed with you in writing. If the fourth has not landed by day 30, we keep dialing until it does. Past the floor we do not promise a number, because the offer and the list decide that, and the transcripts will show which one inside thirty days.
FShould I just hire an SDR instead?+−
Sometimes, yes. A rep who ramps, stays two years, and hits quota costs less per conversation than any agency. The problem is that you find out which kind of rep you hired in month six. We ran that comparison against published benchmarks rather than against our own numbers.
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