The ICP, in writing
Who counts as a decision-maker and what counts as a completed conversation, agreed and signed before the first dial. Everything downstream is measured against this document.
Cold calling services for B2B and SaaS.
I build the list, write the script, and run the dials. You pay only for the conversations that count.
Cold Calling For You is an outsourced cold calling service for B2B services and SaaS companies. It defines the ICP in writing, builds and verifies the list, writes the script and objection map, runs live dials from one US operator, and records every call. Billing is $100 per completed conversation rather than per seat or per hour.
Six things you get, every month.
There is no tier where you get less of this. The only variable in a CCFY engagement is how many conversations you buy.
The list
Contacts sourced, verified, and scrubbed against your exclusion list. You see the list before anyone on it gets called, and bad numbers come out as I find them.
The script and objection map
A talk track written from your offer, then rewritten against what the market actually says back in the first week of live dials. Objections get mapped as they show up, not guessed at in advance.
The dials
Live phone calls to decision-makers in your market, made by one operator in the United States. No AI voice agents, no offshore floor, no seat rented to you by the hour.
Recordings and dispositioned records
Every call recorded, transcribed, and tagged against the criteria set on day zero. That includes every no: who said it, why, and when it is worth calling them back.
Reporting and handoff
Booked meetings, connect rates, conversation-to-meeting rate, and a plain account of what the market said about your offer. Month to month from the first handoff onward.
Cold calling does not work for everyone.
It is cheaper for both of us to find that out here than on the call. If you are on the right-hand side of this, say so and I will tell you what would work instead.
Worth a call
The math holds and the phone is the fastest way to test it
- B2B services or software, selling to other businesses
- Average contract value around $8k or higher, with a healthy gross margin and a customer who stays more than a year
- 11 to 200 employees. Founder-led, or a small revenue team with few dedicated callers
- Pipeline currently arrives through referrals and word of mouth, and next quarter is a guess
- You have tried outbound before: a rep who never ramped, or an agency that sent leads you could not audit
Not a fit
I will say so on the call rather than take the money
- B2C, e-commerce, or retail. Wrong buyer, wrong channel
- Sub-$3k contracts on one-time transactions. The unit economics break and you would be paying us more than the customer is worth
- 500+ employees with a full SDR team already in the building
- Project-based custom development shops. No clean recurring lifetime value to price a conversation against
- Anyone who needs a guaranteed number of meetings written into the contract. Nobody can honestly sell that
What you keep
Cancel in month two and you still own the whole machine.
The list, the script, the objection map, the recordings, the transcripts, the dispositioned records, and every logged no with the date it is worth calling back. All of it is yours from the day it exists, and it leaves with you.
That is the point of running a pilot instead of signing an annual contract. In thirty days you either have pipeline, or you have proof that the offer or the list needs work, and you paid a month to learn it. Either answer is worth more than another quarter of guessing. If the answer is yes and you would rather run it in-house from there, take the playbook and go.
Month to month. Cancel any time. The billing model is here, in full, including what does not get billed. The track record behind this method is here.
FAQs
AWhat does cold calling as a service cost?+−
$100 per completed conversation. A pilot runs about 50 conversations a month, a standard engagement about 100. Your rate is set against your own unit economics on the 30-minute call, so the price only makes sense if the math does. Full breakdown of the model.
BHow quickly can you start calling?+−
The ICP and the definition of a completed conversation are agreed in writing on day zero. The list is built and verified across days one to three. The script is on the board by day four. Live dials run from week one, and the first handoff lands at day thirty.
CDo you use AI voice agents or offshore call centres?+−
No. Every dial is a live call made by one operator in the United States. That is the reason CCFY takes three clients at a time. Quality is the whole product, and it does not survive being scaled past what one person can actually hear.
DWhich industries do you call into?+−
B2B SaaS, IT services and MSPs, professional services and consulting, recruiting and staffing, marketing agencies, healthcare technology and revenue cycle, and manufacturing or industrial automation software. The common factor is not the vertical, it is the unit economics. If a customer is worth enough over their life, the phone works.
ECan you guarantee a number of meetings?+−
No, and anyone who does is lying. I guarantee completed conversations with decision-makers who match the ICP I agreed with you in writing, and dialing continues at no extra charge until every one you paid for is delivered. About 10% of conversations turn into meetings on average. If you land well under that, the transcripts will tell you why inside thirty days.
FShould I just hire an SDR instead?+−
Sometimes, yes. A rep who ramps, stays two years, and hits quota costs less per conversation than any agency. The problem is that you find out which kind of rep you hired in month six. I ran that comparison against published benchmarks rather than against my own numbers.
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