CCFY. Start from your revenue goal: Book a 30-minute call →

Start with the number.

Not seats or hours. We start from the revenue you need and work back to the conversations it takes.

Cold Calling For You sizes every engagement on a 30-minute discovery call. We start from your revenue goal, work back through your deal size and close rate to the qualified meetings that need to happen, then to the meetings we need to book once no-shows are counted, and finally to the number of completed conversations we need to have. Every one of those conversations is recorded, transcribed, and audited, and you can review any of them.

Book a 30-minute call →

From revenue goal to conversations.

An example for a company selling a $100,000 contract. On the call we replace every figure with yours, and if the conversations it takes are more than outbound can realistically deliver, you will hear that from us.

  1. Revenue goal $1M New revenue this year
  2. Deals 10 At a $100K contract
  3. Meetings held 50 1 in 5 closes
  4. Meetings booked ~72 70% show up
  5. Conversations ~720 About 1 in 10 books a meeting
  1. Revenue goal. What does outbound need to add, and by when?
  2. Deals. What is a typical first-year contract worth to you?
  3. Meetings held. Of the qualified meetings your team runs today, how many close?
  4. Meetings booked. How many booked meetings actually show up?
  5. Conversations. How many conversations will it take to book those meetings in your market? That number becomes the plan.
Book a 30-minute call →

What counts as a completed conversation.

A live, two-way phone conversation with someone in your market where a substantive exchange happens and a clear outcome is recorded. This list is agreed in writing before the first dial, every conversation is audited against it the same day, and it is the only thing the plan is measured against.

Counts

A real conversation happened and it ended somewhere

  • Meeting scheduled. The prospect agreed to a meeting or a demo.
  • Activated lead. Genuine interest and a clear next step, short of a booked meeting.
  • Not now. A real conversation where the timing is wrong, with a defined window to call back.
  • Nurture. Engaged, and a plausible fit on a longer horizon.
  • Not interested. Heard the offer and declined. At least a minute, with a clear outcome.
  • Referred outward. Reached someone relevant who pointed to the actual decision-maker.
  • Meeting rescheduled. Reached a prospect who no-showed or moved, and set a new time.

Doesn’t count

Still dialed, logged, and reported, but not counted toward the plan

  • No answer, voicemail, or a bad number. Nobody picked up, so nothing happened.
  • Gatekeeper. Reached the front desk and never got through to the contact.
  • No longer with the company. The record is stale. We fix the list on our time.
  • Outside the ICP. Someone we should not have been calling in the first place.
  • Not the intended contact. A live person at the account who turns out to be the wrong one.
  • Confirming a meeting already booked. That is admin, not prospecting.
  • Any connect that did not complete. Cut short, bad data, needs a callback, or a do-not-call request.

There is also a cap. No more than three conversations are counted for any single prospect across the whole engagement. If a genuinely interested buyer needs a fourth and a fifth call, those still happen, they are still recorded, and they are still reported to you. They just do not count toward the plan, so working one account harder can never stand in for reaching the market.

The guarantee

Four meetings in 30 days. Every conversation in the plan.

Every 30-day engagement books at least four meetings with decision-makers who match the ICP we defined with you in writing. If the fourth has not landed by day 30, we keep dialing until it does. The same goes for the plan itself: dialing continues until every conversation in it has been delivered. A slow month never becomes a shortfall.

Past the floor, we do not promise a meeting count, because the offer and the list decide it. If conversations are not turning into meetings, the transcripts will show whether it is the offer, the list, or the market, and you will know inside thirty days rather than two quarters. Everything the engagement includes is listed here.

FAQs

AWhy plan around conversations instead of meetings?+−
A meeting only happens after a live conversation happens first, so the conversation is the unit that actually produces the meeting and the only one a caller controls. Planning around meetings quietly rewards booking anyone who will accept a calendar invite, and you find out in the show rate. Planning around conversations rewards having the right ones, and it lets you audit every one.
BHow do I verify the conversations are real?+−
Every call is recorded and transcribed, and every conversation is audited by AI the same day against the definition of a completed conversation we agreed with you in writing on day zero. You can review any transcript yourself. If a call does not meet the definition, it does not count. We cannot hide anything. That is the point of the model.
CIs there a contract or a minimum term?+−
Month to month, cancel any time. Engagements start with a 30-day pilot, sized on the discovery call. There is no annual lock and no termination fee, and everything produced during the engagement stays yours if you leave.
DWhat happens if you do not hit four meetings or the plan?+−
Dialing continues. If the fourth meeting has not landed by day 30, we keep calling until it does, and the same goes for every conversation in the plan. A slow month never becomes a shortfall.
EWhat if my numbers do not work for outbound?+−
Then we tell you on the call. If the walk-back shows your deal size or close rate cannot support the conversations it would take, outbound is the wrong channel for you right now, and it is better to hear that before you start than after a quarter.
FWhat does an in-house SDR cost per conversation?+−
Using 2025 Bridge Group benchmarks, a median in-house SDR lands near $116 per quality conversation before any management time is counted, and that is at full productivity, after a three-month ramp you paid for in full. The full ledger is on the vs. hiring an SDR page.

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