01 · Lifetime Value
ACV$24,000
Margin70%
Lifespan3 yrs
LTV
$50,400
Trade $1 for $10.
If a customer is worth five figures to you, a cold call is the cheapest dollar in your growth budget. Here’s the math, the proof, and a 30-minute call to see whether it works for you.
$4M+
Qualified Pipeline
150+
Meetings Booked
2,000+
Conversations Logged
20,000+
Dials Made
Logged across two years of outbound engagements
A $50,400 customer makes a cold call look free.
Three numbers decide whether outbound prints money for you. Here they are with sample inputs.
01
A conversation costs a fraction of its value
We put a real decision-maker on the phone, record it, and price each conversation well under what that conversation is worth to you. That spread is the whole business.
02
Conversations become meetings
About 10% of completed conversations book. Every call is recorded, so when one doesn’t, you hear exactly why.
03
One customer carries the month
LTV is ACV times margin times years. Close one five-figure customer and the dialing has paid for itself many times over.
When LTV is high, the spread between what a conversation costs and what it returns is the whole business. Ads get more expensive every year. A dial does not.
Real-time market feedback.
Every conversation gets recorded, transcribed, and dispositioned off what we hear live on the call. You get the recordings the same day with the intel that matters. Every conversation is a meeting booked, a “not now” we circle back to later, or a “not interested” that tells us how to tighten your messaging and targeting.
Call Log / shared sheet
70Dials
5Conversations
1Meeting
1Activated Lead
#
Prospect
Objection / Signal
Disposition
Notes
01
VP of Operations
New sites, double-booking already
Meeting Scheduled
booked Thurs. new sites are the wedge, lead with it
02
Director of RevOps
Price vs. a coordinator hire
Activated Lead
wants the ROI vs a hire math, sending it over
03
Head of Operations
Budget freeze until Q1
Nurture
circle back after the Q1 reset
04
VP Finance
No budget approved this year
Not Interested
nothing to do now
05
Chief Operating Officer
Signed a 3-yr deal last quarter
Nurture
recheck at renewal, Q2 ’26
What clients actually got back.
Healthcare · Revenue Cycle Services
$1.7M+
Qualified Pipeline
$184K+
Closed-Won Revenue
100+
Meetings Set
Enterprise Buyers · IT Managed Services
$1.8M+
Qualified Pipeline
50+
Meetings Set
Client names withheld under NDA · Figures from shared client reporting
The Guarantee
100 completed conversations a month, or dialing continues at no charge.
A completed conversation means a real conversation with a decision-maker who matches the ICP we define with you in writing. Dials, voicemails, and emails do not count toward the 100. You are never invoiced for a gap.
Book your call.
Pick a time below. We’ll talk through your sales goals, run your numbers to see whether you can afford outbound, and find out if you’re a good fit for the pilot.
Built For B2B Service & SaaS Teams
About the founder
Nathan Bowden is the founder and CEO of CCFY, Cold Calling For You. In two years he has generated more than $4M in qualified pipeline, booked over 150 meetings, and logged more than 2,000 conversations.
Over five years in sales and marketing, Nathan has worked across door-to-door home services, Facebook advertising, web design and front-end development, and communications strategy. That range is why he reads a market quickly and builds messaging that actually connects on the phone.
His mission at CCFY is to deliver high quality conversations, with integrity, to B2B service and SaaS companies. He builds the business values first, with full transparency into the process. A business run that way earns trust, and trust is the environment where real pipeline and closed-won revenue get generated.
FAQs
How do I know the conversations are real?
Every call is recorded and transcribed. You review every transcript before you pay for a single one. If it doesn’t meet the definition of a completed conversation, you don’t pay for it. We can’t hide. That’s the model.
What counts as a completed conversation?
A real conversation with a decision-maker who matches the ICP we define with you in writing at onboarding, dispositioned against criteria we agree on up front: Meeting Scheduled, Activated Lead, Not Interested (Connected), Referred Outward, Nurture, Not Me, or Not Now. Dials, voicemails, hang-ups, and gatekeepers don’t count.
What is the guarantee?
100 completed conversations per month, or dialing continues at no charge until they’re delivered. You are never invoiced for a gap. The definition of a completed conversation is agreed in writing before the first dial, so there is nothing to argue about later.
What if the conversations don’t book?
Then we’ve learned something valuable, cheap. About 10% convert on average. If we’re well below that, the problem is the offer or the list, and we’ll see it in the transcripts within 30 days. You’d spend two quarters and six figures learning that with a hire. You still keep every “no” we logged.
How do you price each conversation?
The value of a conversation isn’t just the meeting. It’s real market feedback on your offer and list, the no’s today that become yes’s in six months, and the ~10% that enter your pipeline right away. That recorded, repeatable pipeline is what adds meaningfully to your EBITDA and your valuation. We price each conversation well below what one is actually worth to you.
What happens on the 30-minute call?
We talk through your sales goals, run your numbers to see whether you can afford outbound, and figure out if you’re a good fit for the pilot. If the math works, you get a pilot proposal in writing. If it doesn’t, I’ll tell you that on the call.
Run your numbers with me.
Learn how successful B2B companies scale outbound to hit their sales goals and prove product-market fit. We’ll run your numbers and find out whether you’re a good fit for this acquisition channel.