/* =========================================================
   COLD CALLING FOR YOU · styles.css
   Brand tokens lifted from brand-deck-source.html (lines 8–20).
   70/25/5 color ratio: ink/paper carry the work, green only on
   CTAs, KPIs, and live states.
   ========================================================= */

:root {
  --ink: #0A0A0A;
  --carbon: #121212;
  --surface: #191919;
  --hair-dark: #2A2A2A;
  --paper: #FFFFFF;
  --offwhite: #F4F4F2;
  --hair-light: #E4E4E1;
  --static: #6E6E6E;
  --static-lt: #A8A8A8;
  --green: #00C853;
  --green-dim: #00A344;

  --max: 1240px;
  --pad-x: 24px;
  --radius-btn: 999px;
  --radius-card: 4px;

  --font-display: 'Archivo', 'Arial Black', sans-serif;
  --font-body: 'Inter', system-ui, -apple-system, sans-serif;
  --font-mono: 'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* =========================================================
   RESET
   ========================================================= */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
img, svg { display: block; max-width: 100%; }
ul { list-style: none; }
input, textarea, select { font: inherit; color: inherit; }

::selection { background: var(--green); color: var(--ink); }

:focus-visible {
  outline: 2px solid var(--green);
  outline-offset: 3px;
  border-radius: 2px;
}

/* =========================================================
   TYPE PRIMITIVES
   ========================================================= */
.disp {
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 0.95;
  text-transform: uppercase;
}

.mono {
  font-family: var(--font-mono);
  font-weight: 500;
}

.label {
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--green);
}

.label.dim { color: var(--static); }

.kicker {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
}

.grn { color: var(--green); }

/* =========================================================
   LAYOUT
   ========================================================= */
.container {
  max-width: var(--max);
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
  width: 100%;
}

section { position: relative; }

.section {
  padding: 72px 0;
}

.section-ink {
  background: var(--ink);
  color: var(--paper);
}

.section-carbon {
  background: var(--carbon);
  color: var(--paper);
}

.section-off {
  background: var(--offwhite);
  color: var(--ink);
}

.section-paper {
  background: var(--paper);
  color: var(--ink);
}

@media (min-width: 1024px) {
  :root { --pad-x: 40px; }
  .section { padding: 112px 0; }
}

/* =========================================================
   BUTTONS
   ========================================================= */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 14px 22px;
  border-radius: var(--radius-btn);
  border: 1px solid transparent;
  transition: background 120ms ease, color 120ms ease, border-color 120ms ease, transform 120ms ease;
  white-space: nowrap;
  min-height: 44px;
}

.btn--primary {
  background: var(--green);
  color: var(--ink);
}
.btn--primary:hover { background: var(--green-dim); }
.btn--primary:active { transform: translateY(1px); }

.btn--outline {
  background: transparent;
  color: var(--paper);
  border-color: var(--hair-dark);
}
.btn--outline:hover { border-color: var(--paper); }

.btn--outline-ink {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn--outline-ink:hover { background: var(--ink); color: var(--paper); }

.btn--block { width: 100%; }

/* =========================================================
   ANNOUNCEMENT RIBBON
   ========================================================= */
.sticky-top {
  position: sticky;
  top: 0;
  z-index: 50;
}

.ribbon {
  display: flex;
  align-items: center;
  gap: 16px;
  background: var(--green);
  border-bottom: 1px solid rgba(10, 10, 10, 0.18);
  padding: 9px 24px;
}
.ribbon__brand {
  flex: 0 0 auto;
  color: var(--ink);
  font-size: 15px;
}
.ribbon__brand .dot { color: var(--paper); }
.ribbon__msg {
  flex: 1 1 auto;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 6px 14px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-align: center;
}
.ribbon__q {
  color: var(--ink);
  font-weight: 500;
}
.ribbon__cta {
  color: var(--ink);
  font-weight: 700;
  white-space: nowrap;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  text-decoration-color: rgba(10, 10, 10, 0.55);
  transition: text-decoration-color 120ms ease, text-underline-offset 120ms ease;
}
.ribbon__msg:hover .ribbon__cta {
  text-decoration-color: var(--ink);
  text-underline-offset: 4px;
}

@media (min-width: 760px) {
  .ribbon__msg { font-size: 13px; letter-spacing: 0.12em; }
}

/* =========================================================
   WORDMARK (footer brand)
   ========================================================= */
.wordmark {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 20px;
  letter-spacing: -0.04em;
  color: var(--paper);
  text-transform: uppercase;
  display: inline-flex;
  align-items: center;
  line-height: 1;
}
.wordmark .dot { color: var(--green); margin-left: 1px; }

/* =========================================================
   HERO
   ========================================================= */
.hero {
  background: var(--ink);
  color: var(--paper);
  padding: 56px 0 64px;
  position: relative;
  overflow: hidden;
}

/* centered, question-led layout */
.hero__grid {
  display: grid;
  grid-template-columns: 1fr;
  align-items: center;
  gap: 28px;
}

.hero__center {
  text-align: center;
}

.hero__eyebrow {
  margin-bottom: 22px;
}

.hero__title {
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: -0.022em;
  line-height: 0.95;
  text-transform: uppercase;
  font-size: clamp(34px, 6.5vw, 64px);
  color: var(--paper);
  max-width: min(18ch, 100%);
  margin-inline: auto;
}
.hero__title .grn { color: var(--green); }

.hero__sub {
  margin: 24px auto 0;
  font-size: 17px;
  line-height: 1.55;
  color: var(--static-lt);
  max-width: 620px;
}

.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  margin-top: 30px;
}

.hero__micro {
  margin-top: 22px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--static);
}

@media (min-width: 1024px) {
  .hero { padding: 88px 0 104px; }
  .hero__sub { font-size: 19px; }
}

/* =========================================================
   ACTIVITY TICKER (KPI header + rotating event feed)
   ========================================================= */
.ticker {
  background: var(--carbon);
  border-top: 1px solid var(--hair-dark);
  border-bottom: 1px solid var(--hair-dark);
  padding: 20px 0;
}

.ticker__head {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 14px 24px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--hair-dark);
}
.ticker__live {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--paper);
  white-space: nowrap;
}
.ticker__live em {
  font-style: normal;
  color: var(--static);
}
.ticker__kpis {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 8px 22px;
  margin-left: auto;
  min-width: 0;          /* allow the group to wrap instead of forcing overflow */
}
.ticker__kpi {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--static);
  white-space: nowrap;
}
.ticker__kpi b {
  font-weight: 700;
  color: var(--green);
  letter-spacing: 0.02em;
  margin-right: 4px;
}

/* --- Rotating feed --- */
.ticker__feed {
  list-style: none;
  margin: 14px 0 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 9px;
}
.ticker__row {
  display: grid;
  grid-template-columns: max-content 7ch minmax(0, 1fr) max-content;
  align-items: center;
  gap: 12px;
  font-family: var(--font-mono);
  font-size: 12px;
  line-height: 1.3;
  color: var(--static-lt);
}
.ticker__row--in { animation: tickerIn 320ms ease-out both; }
@keyframes tickerIn {
  from { opacity: 0; transform: translateY(-6px); }
  to   { opacity: 1; transform: translateY(0); }
}
.ticker__time { color: var(--static); }
.ticker__act { color: var(--paper); }
.ticker__det {
  min-width: 0;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.ticker__feed .chip { justify-self: end; }

/* Screen-reader-only utility */
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

@media (max-width: 759px) {
  .ticker__kpis { margin-left: 0; width: 100%; gap: 6px 18px; }
  .ticker__row { grid-template-columns: max-content minmax(0, 1fr) max-content; gap: 10px; }
  .ticker__act { display: none; }   /* drop the DIAL/CONNECT column to save width */
}

@media (min-width: 760px) {
  .ticker { padding: 26px 0; }
  .ticker__row { font-size: 13px; }
}

/* =========================================================
   RISK-REVERSAL OFFER BAR
   ========================================================= */
.offer-bar {
  background: var(--ink);
  border-bottom: 1px solid var(--hair-dark);
  padding: 22px 0;
}
.offer-bar__inner {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 16px;
}
.offer-bar__text {
  font-family: var(--font-mono);
  font-size: 13px;
  line-height: 1.6;
  letter-spacing: 0.02em;
  color: var(--static-lt);
  max-width: 760px;
}
.offer-bar__text .grn { color: var(--green); }

@media (min-width: 760px) {
  .offer-bar__inner {
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
    gap: 28px;
  }
  .offer-bar__text { font-size: 14px; }
  .offer-bar .btn { flex-shrink: 0; }
}

/* =========================================================
   GENERIC SECTION HEADER
   ========================================================= */
.section__head {
  max-width: 760px;
  margin: 0 auto 56px;
  text-align: center;
}
.section__eyebrow { margin-bottom: 18px; }
.section__title {
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: -0.022em;
  line-height: 0.95;
  text-transform: uppercase;
  font-size: clamp(34px, 6.5vw, 64px);
}
.section__title .grn { color: var(--green); }
.section__sub {
  margin-top: 18px;
  font-size: 17px;
  line-height: 1.55;
  color: var(--static);
  max-width: 620px;
  margin-left: auto;
  margin-right: auto;
}
.section-ink .section__sub,
.section-carbon .section__sub { color: var(--static-lt); }

/* =========================================================
   PAIN CARDS
   ========================================================= */
.pain__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

.pain__card {
  border: 1px solid var(--hair-light);
  border-radius: var(--radius-card);
  padding: 28px;
  background: var(--paper);
  transition: border-color 120ms ease, transform 120ms ease;
}
.pain__card:hover { border-color: var(--ink); }

.pain__num {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--green);
  margin-bottom: 16px;
}
.pain__title {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 22px;
  letter-spacing: -0.01em;
  line-height: 1.05;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.pain__body {
  font-size: 15px;
  line-height: 1.55;
  color: var(--static);
}

@media (min-width: 1024px) {
  .pain__grid { grid-template-columns: repeat(3, 1fr); gap: 32px; }
  .pain__card { padding: 36px 32px; }
  .pain__title { font-size: 26px; }
}

/* =========================================================
   OFFER (what's in / what's not)
   ========================================================= */
.offer__lede {
  font-size: 17px;
  line-height: 1.6;
  color: var(--static-lt);
  max-width: 760px;
  margin-bottom: 48px;
}

.offer__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
}

.offer__col h3 {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--green);
  margin-bottom: 22px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--hair-dark);
}
.offer__col--not h3 { color: var(--static); }

.offer__list li {
  padding: 14px 0;
  font-size: 16px;
  line-height: 1.5;
  border-bottom: 1px solid var(--hair-dark);
  display: flex;
  align-items: flex-start;
  gap: 12px;
}
.offer__list li:last-child { border-bottom: 0; }
.offer__list li::before {
  content: '';
  display: inline-block;
  flex-shrink: 0;
  width: 8px;
  height: 8px;
  margin-top: 8px;
  background: var(--green);
  border-radius: 1px;
}
.offer__col--not .offer__list li::before {
  background: var(--hair-dark);
}
.offer__col--not .offer__list li { color: var(--static-lt); }

.offer__cta-row {
  margin-top: 48px;
  display: flex;
  justify-content: flex-start;
}

@media (min-width: 1024px) {
  .offer__grid { grid-template-columns: 1fr 1fr; gap: 60px; }
}

/* =========================================================
   DASHBOARD PREVIEW
   ========================================================= */
.dash {
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  background: var(--carbon);
  overflow: hidden;
}

.dash__bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 20px;
  border-bottom: 1px solid var(--hair-dark);
  background: var(--ink);
}
.dash__live {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--paper);
}
.livedot {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--green);
  position: relative;
  flex-shrink: 0;
}
.livedot::after {
  content: '';
  position: absolute;
  inset: -5px;
  border-radius: 50%;
  border: 2px solid var(--green);
  opacity: 0.4;
  animation: pulse 1.6s ease-out infinite;
}
@keyframes pulse {
  0% { transform: scale(0.7); opacity: 0.55; }
  100% { transform: scale(1.6); opacity: 0; }
}
.dash__week {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--static);
  text-transform: uppercase;
}

.dash__kpis {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-bottom: 1px solid var(--hair-dark);
}
.dash__kpi {
  padding: 22px 18px;
  border-right: 1px solid var(--hair-dark);
  border-bottom: 1px solid var(--hair-dark);
}
.dash__kpi:nth-child(2n) { border-right: 0; }
.dash__kpi:nth-child(n+3) { border-bottom: 0; }

.dash__kpi-lbl {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 8px;
}
.dash__kpi-num {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 28px;
  color: var(--green);
  line-height: 1;
}
.dash__kpi-num.white { color: var(--paper); }
.dash__kpi-delta {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  color: var(--green);
  margin-top: 6px;
}
.dash__kpi-delta.flat { color: var(--static); }

@media (min-width: 1024px) {
  .dash__kpis { grid-template-columns: repeat(4, 1fr); }
  .dash__kpi { border-bottom: 0; }
  .dash__kpi:nth-child(n+3) { border-bottom: 0; }
  .dash__kpi:last-child { border-right: 0; }
  .dash__kpi:nth-child(2n) { border-right: 1px solid var(--hair-dark); }
  .dash__kpi-num { font-size: 36px; }
}

.dash__split {
  display: grid;
  grid-template-columns: 1fr;
  border-bottom: 1px solid var(--hair-dark);
}
@media (min-width: 1024px) {
  .dash__split { grid-template-columns: 1.4fr 1fr; }
}

.dash__calls {
  border-right: 1px solid var(--hair-dark);
}
.dash__section-lbl {
  padding: 14px 20px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
  border-bottom: 1px solid var(--hair-dark);
  background: var(--ink);
}

.dash__call {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 14px;
  padding: 14px 20px;
  border-bottom: 1px solid var(--hair-dark);
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--static-lt);
}
.dash__call:last-child { border-bottom: 0; }
.dash__call .time { color: var(--static); }
.dash__call .who { color: var(--paper); letter-spacing: 0.04em; }
.dash__call .meta { color: var(--static); font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; }
.chip {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 5px 9px;
  border-radius: 2px;
  border: 1px solid currentColor;
}
.chip--booked { color: var(--green); }
.chip--fu { color: var(--paper); }
.chip--no { color: var(--static-lt); }

.dash__spark {
  padding: 20px;
  display: flex;
  flex-direction: column;
}
.dash__spark-lbl {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 14px;
}
.dash__spark-num {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 32px;
  color: var(--paper);
  line-height: 1;
  margin-bottom: 18px;
}
.dash__spark svg { width: 100%; height: auto; }

.dash__foot {
  padding: 12px 20px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
  text-align: center;
  background: var(--ink);
}

/* =========================================================
   HOW IT WORKS
   ========================================================= */
.how__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  counter-reset: step;
}

.how__step {
  position: relative;
  padding: 28px 28px 28px 28px;
  background: var(--paper);
  border: 1px solid var(--hair-light);
  border-radius: var(--radius-card);
  transition: border-color 120ms ease;
}
.how__step:hover { border-color: var(--ink); }

.how__num {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--green);
  margin-bottom: 14px;
  text-transform: uppercase;
}
.how__title {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 22px;
  line-height: 1.05;
  text-transform: uppercase;
  letter-spacing: -0.01em;
  margin-bottom: 10px;
}
.how__body {
  font-size: 15px;
  line-height: 1.55;
  color: var(--static);
}

.how__cta-row {
  margin-top: 48px;
  display: flex;
  justify-content: center;
}

@media (min-width: 1024px) {
  .how__grid { grid-template-columns: repeat(4, 1fr); gap: 20px; }
  .how__step { padding: 32px 28px; }
  .how__title { font-size: 24px; }
}

/* =========================================================
   PRICING COMPARISON
   ========================================================= */
.compare__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}
@media (min-width: 1024px) {
  .compare__grid { grid-template-columns: 1.05fr 1fr 1fr; gap: 0; }
}

.compare__col {
  background: var(--carbon);
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
}
@media (min-width: 1024px) {
  .compare__col { border-radius: 0; border-right-width: 0; }
  .compare__col:first-child { border-radius: var(--radius-card) 0 0 var(--radius-card); }
  .compare__col:last-child { border-radius: 0 var(--radius-card) var(--radius-card) 0; border-right-width: 1px; }
}
.compare__col--us {
  border-left: 3px solid var(--green);
  background: var(--ink);
}

.compare__head {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static-lt);
  margin-bottom: 22px;
}
.compare__col--us .compare__head { color: var(--green); }

.compare__price {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 36px;
  letter-spacing: -0.02em;
  line-height: 0.95;
  text-transform: uppercase;
  color: var(--paper);
  margin-bottom: 8px;
}
.compare__pricesub {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 28px;
}

.compare__list { display: flex; flex-direction: column; gap: 14px; flex: 1; }
.compare__list li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 12px 0;
  border-top: 1px solid var(--hair-dark);
  font-size: 14px;
  line-height: 1.45;
  color: var(--static-lt);
}
.compare__list li:first-child { border-top: 0; padding-top: 0; }
.compare__col--us .compare__list li { color: var(--paper); }

.tick {
  display: inline-block;
  flex-shrink: 0;
  width: 8px;
  height: 8px;
  margin-top: 7px;
  background: var(--green);
  border-radius: 1px;
}
.tick--neg { background: var(--hair-dark); }

.compare__cta-row {
  margin-top: 48px;
  display: flex;
  justify-content: center;
}

/* =========================================================
   FOUNDER
   ========================================================= */
.founder {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
  align-items: center;
}
@media (min-width: 1024px) {
  .founder { grid-template-columns: 340px 1fr; gap: 64px; }
}

.founder__photo {
  width: 320px;
  height: 320px;
  max-width: 100%;
  margin: 0 auto;
  border-radius: 50%;
  overflow: hidden;
  background: var(--ink);
  border: 3px solid var(--ink);
  box-shadow: 0 18px 40px rgba(10, 10, 10, 0.12);
  line-height: 0;
}
.founder__photo img {
  width: 100%;
  height: 100%;
  aspect-ratio: 1 / 1;
  object-fit: cover;
  object-position: center 38%;
}

.founder__bio h2 {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(28px, 4.4vw, 42px);
  letter-spacing: -0.02em;
  line-height: 1.0;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.founder__bio h2 .role {
  display: block;
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: 0.22em;
  color: var(--green);
  margin-top: 12px;
}
.founder__bio p {
  font-size: 16px;
  line-height: 1.65;
  color: var(--static);
  margin-bottom: 14px;
}
.founder__bio p strong { color: var(--ink); }
.founder__bio em {
  display: block;
  margin-top: 18px;
  font-family: var(--font-mono);
  font-style: normal;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
}

/* =========================================================
   FAQ
   ========================================================= */
.faq__list {
  display: flex;
  flex-direction: column;
  border-top: 1px solid var(--hair-light);
}

.faq__item {
  border-bottom: 1px solid var(--hair-light);
}

.faq__sum {
  list-style: none;
  cursor: pointer;
  padding: 22px 48px 22px 0;
  position: relative;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 18px;
  letter-spacing: -0.01em;
  line-height: 1.2;
  text-transform: uppercase;
  color: var(--ink);
}
.faq__sum::-webkit-details-marker { display: none; }
.faq__sum::after {
  content: '+';
  position: absolute;
  right: 4px;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 24px;
  color: var(--green);
  transition: transform 200ms ease;
}
.faq__item[open] .faq__sum::after { content: '−'; }

.faq__body {
  padding: 0 64px 24px 0;
  font-size: 16px;
  line-height: 1.65;
  color: var(--static);
}

@media (min-width: 1024px) {
  .faq__sum { font-size: 22px; padding: 28px 64px 28px 0; }
}

/* =========================================================
   BOOK / FINAL CTA
   ========================================================= */
.book__head {
  text-align: center;
  max-width: 760px;
  margin: 0 auto 45px;
}
.book__head .label { color: var(--green); }
.book__head .section__title { margin: 18px 0; }
.book__head .section__sub {
  margin: 0 auto;
  color: var(--static-lt);
}

.book__form {
  max-width: 720px;
  margin: 0 auto;
  background: var(--carbon);
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  padding: 32px;
}

.field { display: flex; flex-direction: column; gap: 8px; margin-bottom: 20px; }
.field label {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
}
.field input,
.field select,
.field textarea {
  background: var(--ink);
  border: 1px solid var(--hair-dark);
  border-radius: 2px;
  padding: 12px 14px;
  color: var(--paper);
  font-size: 15px;
  transition: border-color 120ms ease;
  font-family: var(--font-body);
}
.field input:focus,
.field select:focus,
.field textarea:focus {
  border-color: var(--green);
  outline: none;
}
.field textarea { resize: vertical; min-height: 96px; font-family: var(--font-body); }
.field--row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}
@media (min-width: 640px) {
  .field--row { grid-template-columns: 1fr 1fr; }
}

.book__cta-row {
  max-width: 720px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
}
.book__cta-row .btn { padding: 16px 34px; }
.book__submit { margin-top: 8px; }
.book__sub {
  margin-top: 14px;
  text-align: center;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
}

@media (min-width: 1024px) {
  .book__form { padding: 48px; }
}

/* =========================================================
   FORMULA ASSET — fanned worksheet cards (final CTA)
   ========================================================= */
.formula {
  position: relative;
  max-width: 720px;
  margin: 0 auto 48px;
}
.formula__badge {
  position: absolute;
  top: -10px;
  right: -4px;
  z-index: 5;
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #fff;
  background: #E5322D;
  border: 1px solid #E5322D;
  border-radius: 2px;
  padding: 6px 11px;
}
.formula__fan {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: flex-end;
}

.fcard {
  flex: 0 0 auto;
  width: 224px;
  background: var(--carbon);
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  padding: 16px 18px;
  box-shadow: 0 18px 40px rgba(0, 0, 0, 0.45);
}
.fcard__hdr {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--static-lt);
  padding-bottom: 12px;
  margin-bottom: 8px;
  border-bottom: 1px solid var(--hair-dark);
}
.fcard__hdr--grn { color: var(--green); }
.fcard__row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
  padding: 7px 0;
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--static-lt);
  border-bottom: 1px solid rgba(42, 42, 42, 0.55);
}
.fcard__row span:last-child { color: var(--paper); }
.fcard__formula {
  margin-top: 10px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.04em;
  color: var(--static);
  text-align: center;
}
.fcard__res {
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px solid var(--hair-dark);
}
.fcard__res-lbl {
  display: block;
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 4px;
}
.fcard__fig {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 26px;
  line-height: 1;
  color: var(--paper);
}
.fcard__fig--grn { color: var(--green); }
.fcard__foot {
  margin-top: 10px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--static);
  text-align: center;
}

/* the fan: side cards rotate behind a raised center card */
.fcard--l {
  transform: rotate(-7deg) translateY(14px);
  transform-origin: bottom right;
  margin-right: -28px;
  z-index: 1;
}
.fcard--r {
  transform: rotate(7deg) translateY(14px);
  transform-origin: bottom left;
  margin-left: -28px;
  z-index: 1;
}
.fcard--c {
  position: relative;
  z-index: 3;
  transform: translateY(-10px);
  border-color: var(--green-dim);
  background: linear-gradient(180deg, #0d1a10, var(--carbon));
}

/* mobile: keep the desktop fan, just scale it down (in steps) to fit the screen.
   Scaling around top-center keeps it centered with no side overflow; the negative
   margin-bottom reclaims the empty space the scaled-but-full-height box leaves below
   (266px = the fan's natural layout height). */
@media (max-width: 720px) {
  .formula__fan { transform-origin: top center; transform: scale(0.85); margin-bottom: calc((0.85 - 1) * 266px); }
}
@media (max-width: 640px) { .formula__fan { transform: scale(0.74); margin-bottom: calc((0.74 - 1) * 266px); } }
@media (max-width: 560px) { .formula__fan { transform: scale(0.62); margin-bottom: calc((0.62 - 1) * 266px); } }
@media (max-width: 480px) { .formula__fan { transform: scale(0.50); margin-bottom: calc((0.50 - 1) * 266px); } }
@media (max-width: 400px) { .formula__fan { transform: scale(0.42); margin-bottom: calc((0.42 - 1) * 266px); } }
@media (max-width: 340px) { .formula__fan { transform: scale(0.36); margin-bottom: calc((0.36 - 1) * 266px); } }

/* =========================================================
   FOOTER
   ========================================================= */
.foot {
  background: var(--ink);
  color: var(--static-lt);
  padding: 56px 0 36px;
  border-top: 1px solid var(--hair-dark);
}

.foot__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
}
@media (min-width: 1024px) {
  .foot__grid { grid-template-columns: 1.4fr 1fr 1fr; gap: 48px; }
}

.foot__col h4 {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 18px;
}

.foot__col ul { display: flex; flex-direction: column; gap: 12px; }
.foot__col li a {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--paper);
  transition: color 120ms ease;
}
.foot__col li a:hover { color: var(--green); }

.foot__brand .wordmark { font-size: 36px; }
.foot__brand p {
  margin-top: 18px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--static);
  line-height: 1.8;
}

.foot__bottom {
  margin-top: 56px;
  padding-top: 28px;
  border-top: 1px solid var(--hair-dark);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
}
.foot__bottom .tagline { color: var(--green); }

.foot__legal {
  margin-top: 48px;
  padding-top: 28px;
  border-top: 1px solid var(--hair-dark);
}
.foot__legal p {
  font-family: var(--font-body);
  font-size: 11px;
  line-height: 1.6;
  color: var(--static);
}

/* =========================================================
   VSL PAGE · VIDEO PLACEHOLDER
   ========================================================= */
.vsl__video {
  max-width: 920px;
  margin: 0 auto;
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  overflow: hidden;
}
.vsl__frame {
  position: relative;
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  background:
    radial-gradient(120% 140% at 50% 0%, #161616 0%, var(--ink) 70%);
  border: 0;
  cursor: pointer;
  overflow: hidden;
}
.vsl__frame::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--hair-dark) 1px, transparent 1px),
    linear-gradient(90deg, var(--hair-dark) 1px, transparent 1px);
  background-size: 44px 44px;
  opacity: 0.16;
}
.vsl__play {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 76px;
  height: 76px;
  border-radius: 50%;
  background: var(--green);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 140ms ease, background 140ms ease;
}
.vsl__frame:hover .vsl__play { transform: translate(-50%, -50%) scale(1.06); background: var(--green-dim); }
.vsl__play svg { margin-left: 4px; }
.vsl__caption {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 14px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  background: linear-gradient(to top, rgba(10,10,10,0.92), transparent);
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--static-lt);
  text-align: left;
}
.vsl__caption .dur { color: var(--green); white-space: nowrap; }

/* =========================================================
   VSL PAGE · LTV:CAC CALCULATOR
   ========================================================= */
.calc {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  max-width: 980px;
  margin: 0 auto;
  text-align: left;
}
@media (min-width: 880px) {
  .calc { grid-template-columns: 1fr 1fr; gap: 0; align-items: stretch; }
}

.calc__inputs,
.calc__results {
  background: var(--carbon);
  border: 1px solid var(--hair-dark);
  border-radius: var(--radius-card);
  padding: 28px;
}
@media (min-width: 880px) {
  .calc__inputs { border-radius: var(--radius-card) 0 0 var(--radius-card); border-right: 0; }
  .calc__results { border-radius: 0 var(--radius-card) var(--radius-card) 0; background: var(--ink); }
}

.calc__lbl {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--green);
  padding-bottom: 14px;
  margin-bottom: 22px;
  border-bottom: 1px solid var(--hair-dark);
}
.calc__results .calc__lbl { color: var(--static-lt); }

.calc__field { margin-bottom: 20px; }
.calc__field:last-child { margin-bottom: 0; }
.calc__field label {
  display: block;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 8px;
}
.calc__input-wrap { position: relative; display: flex; align-items: center; }
.calc__input-wrap .affix {
  position: absolute;
  font-family: var(--font-mono);
  font-size: 15px;
  color: var(--static);
  pointer-events: none;
}
.calc__input-wrap .affix--pre { left: 14px; }
.calc__input-wrap .affix--suf { right: 14px; }
.calc input[type="number"] {
  width: 100%;
  background: var(--ink);
  border: 1px solid var(--hair-dark);
  border-radius: 2px;
  padding: 12px 14px;
  color: var(--paper);
  font-family: var(--font-mono);
  font-size: 16px;
  transition: border-color 120ms ease;
  -moz-appearance: textfield;
}
.calc__results .calc input[type="number"],
.calc__inputs input[type="number"] { background: var(--ink); }
.calc input[type="number"]::-webkit-outer-spin-button,
.calc input[type="number"]::-webkit-inner-spin-button { -webkit-appearance: none; margin: 0; }
.calc input:focus { border-color: var(--green); outline: none; }
.calc__input-wrap--pre input { padding-left: 30px; }
.calc__input-wrap--suf input { padding-right: 34px; }

.calc__out {
  padding: 18px 0;
  border-bottom: 1px solid var(--hair-dark);
}
.calc__out:last-of-type { border-bottom: 0; }
.calc__out-lbl {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--static);
  margin-bottom: 6px;
}
.calc__out-num {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 32px;
  line-height: 1;
  color: var(--paper);
}
.calc__out--hero .calc__out-num { font-size: 44px; color: var(--green); }
.calc__out-sub {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--static);
  margin-top: 7px;
}

.calc__note {
  font-size: 14px;
  line-height: 1.6;
  color: var(--static-lt);
  margin: 22px 0 0;
}
.calc__note .grn { color: var(--green); }

.calc__cta-row {
  margin-top: 40px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 14px;
}
.calc__disclaimer {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--static);
  text-align: center;
  max-width: 560px;
}

/* =========================================================
   UTIL
   ========================================================= */
.no-scroll { overflow: hidden; }

.hidden { display: none !important; }

/* =========================================================
   LEGAL PAGES (privacy.html, terms.html)
   Long-form, readable copy inside .section-paper.
   ========================================================= */
.legal {
  max-width: 760px;
  margin: 0 auto;
}
.legal .section__title {
  text-align: left;
  font-size: clamp(34px, 6vw, 56px);
}
.legal__updated {
  margin-top: 14px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--static);
}
.legal h2 {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 22px;
  line-height: 1.2;
  letter-spacing: -0.01em;
  margin-top: 40px;
  margin-bottom: 12px;
}
.legal h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 17px;
  margin-top: 24px;
  margin-bottom: 8px;
}
.legal p {
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink);
  margin-top: 14px;
}
.legal ul {
  margin: 14px 0 0;
  padding-left: 22px;
}
.legal li {
  font-size: 16px;
  line-height: 1.7;
  margin-top: 8px;
}
.legal a {
  color: var(--green-dim);
  text-decoration: underline;
  text-underline-offset: 2px;
}
.legal a:hover { color: var(--green); }
.legal .section__title + .legal__updated { margin-top: 16px; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .livedot::after { animation: none; }
  * { transition: none !important; }
}